I’m Craig.

Throughout the course of 17 years I’ve designed over 200 issues of an association magazine, multiple books, in-house advertising campaigns, third party advertisements, exhibit display booth panels, social media-driven images and a multitude of one-off specialty projects from VIP passes to captivating mailers and everything else in between. Yet, I’m always after the next challenge and have an unquenchable thirst for problem solving and on-the-fly brainstorming. While Superman may be able to leap buildings in a single bound, my super power is the ability to learn new things, quickly absorbing techniques and best practices, like a bone dry sponge being submerged in a sink full of water. I also find myself annoying (educating?) friends and family at restaurants when I point out poor typography aesthetics with menus and…which is perhaps a superpower I should attempt to quell.

In addition to design, my other love is for music production/editing/sound design and DJ’ing, the latter of which I’ve developed quite a successful side business that I started in 2011.  I’m apt when it comes to editing/creating/mixing, Apple Logic X being my DAW of choice with numerous plugins and synthesizers being a part of the party as well.

I suppose the best way for me to sum this all up: I like things to look good and sound good.

2004 – Present
Association of the Wall and Ceiling Industry
Manager, Graphics and Art

Work in the Publications department tandem with editor and advertising department to produce a monthly association publication (AWCI’s Construction Dimensions) with a readership of 30,000. Responsibilities include creating compelling layouts, design and typography for monthly features, selecting captivating/relevant cover art work when commercial photography is not supplied, soft proofing of pages as well as preflight and troubleshooting submitted advertisements. Outside of the Publications department, handled a multitude of projects for all other departments within the association ranging from program guides and exhibit display booths to PowerPoint templates and large-scale signage.

2011 – Present
Perpetual Sound LLC
Owner/DJ

Provide musical entertainment, lighting and consulting for weddings, corporate and high-end events. Manage a multitude of diverse clientele via HoneyBook CMS. Handle billing, planning and coordination with a variety of vendors (venue, photographer, planner/coordinator, etc.). Maintain a solid reputation and brand after being in this industry for over a decade. Most importantly, going above and beyond to satisfy the client and create an event that they will never forget.

2000-2004
Radford University

B.S. Art (graphic design focus)

These areas where I know enough to be dangerous but am eager and willing to learn more–and currently am doing so.

• Premier Pro
• After Effects
• Sketch
• Figma

Like what you see?  Let’s chat.